Pink Bear in the pit at Goose in Mexico, seated on a Dead & Company 2023 tour towel
Pink Bear a.k.a. Christine in the Pit at Goose Viva el Gonzo, San Jose Del Cabo, MX – May 2025

Meet Pink Bear

Pink Bears Closet was born out of love and immense gratitude — for people, for mother nature, for music, for creativity, for the laid-back coastal vibe that defines San Diego and the life we’ve built here. But it’s also grounded in experience. I’ve climbed many corporate ladders, led a multimillion-dollar business, built three others from the ground up, and continue to bring passion, purpose, and strategy to every project I take on.

In 2009, I earned my BFA in Interior Design and maintain my ASID Allied Membership. I bring a rare blend of left-brained precision and right-brained creativity — where function meets beauty. Whether it’s what you wear or how you style your space, I create aesthetics that are not only visually inspiring but also practical, soulful, and deeply personal.

The Music Never Stops

I went to my first Grateful Dead show at the age of 14, and it changed everything. That one night turned into a lifestyle — creating magical and memorable moments. Following the music (literally). Building a life around it.

When Jerry passed, the grief was collective. But the music never stopped. In 2015, Dead & Company carried the torch, and we’ve been riding the wave ever since — 50+ shows deep, where my husband (aka Green Bear) and I soak in every note, every light, every heartbeat of the crowd.

Being in the pit with our friends is a family reunion. Whether the show is in our backyard of San Diego, in the mountains of Colorado, or on the beaches of Mexico, we look forward to making moments with the incredible music family we’ve built and making new connections as we go.

We’re known in the scene as “the Lucky F*@kers” and have tagged many of you with our custom lens cleaning cloths and stickers at shows. We’re proud of the “LF Family” that has grown out of it.

It’s a Surf-Roots Vibe

But it’s not just about the shows — it’s about the life between them. We live in San Diego, where the tides keep rolling and the vibe never ends.

With Heart and Intention

I’m not just a dreamer — I’m a doer.
Pink Bears Closet is a blend of everything I love:

  • Style that tells a story
  • Decor that feels like home
  • Tools and ideas that are proven and enable creative people to take action

Pink Bears Closet is more than a look, it’s a mindset.

Let’s Create Something Real

If you’re drawn to the music, the magic, the movement — welcome. There’s a seat at this table, a spot on the rail, and a whole vibe waiting for you.

Come join me.

Christine, Hoffman-Hicks, ASID Allied founder of Pink Bears Closet,
Christine Hoffman-Hicks, ASID Allied
Pink Bear a.k.a. Christine in the GA Pit at Dead & Company San Francisco, July 2023
Pink Bear in the Pit at Dead & Company, Oracle Park, San Francisco 2023

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